Gluten-Free Product Demand Reaches All-Time High
If you have celiac disease or gluten sensitivity, chances are you are part of the $10.5 billion gluten-free food industry phenomenon.
However, you are only a small part. According to FoodBusinessNews.net, even though people who have gluten sensitivities are part of the growing demand for gluten-free products, they only amount to one-quarter of that market. Three-quarters of gluten-free purchasers do so simply because of a belief that it is a healthier choice.
The Mayo Clinic reports that only 1.8 million Americans have celiac disease. Only about 6% of the population has gluten sensitivity. However, the gluten-free retail food and beverage category grew 44% from 2011 to 2013 according to Chicago-based Mintel International. The market research firm reports that the category will continue to rise in the future, with a $15.6 billion by the year 2016 prediction. This is due in part to flavor innovations and better quality products. Simply put, gluten-free products continue to taste better.
Gluten-free products sweetened with honey, particularly in the bakery category, have a better chance of a great taste because honey masks off flavors found in some ingredients used in gluten-free products.
Honey, a natural humectant, also offers gluten-free foods a distinct flavor, color and textural enhancement by retaining moisture. Honey’s moisture content is about 17%, which helps keep gluten-free foods moist. Honey also is an all-natural mold inhibitor.
French Meadow Bakery’s Gluten-Free Sandwich Bread is certified by the Gluten-Free Certification Organization. Made with organic honey, egg whites, rich bran and corn starch, this sandwich bread is also great for stuffing and toast.
Cybros Gluten-Free Rice Rolls are sweetened with wildflower honey. Cybros is the leading producer of fresh sprouted grain breads, which enhance naturally occurring nutrients.
Rudi’s Gluten-Free Multigrain Hamburger Buns and Organic Harvest Seeded Muffins both are sweetened with organic honey. Rudi’s Organic Bakery currently is the only nationally available brand offering a full line of certified organic bread and baked goods.
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